Interrupting yr afternoon with a brief moment of flail

[petronia]

David Byrne just now, via mailing list: "[some stuff about releasing a record, but whatev] In the meantime, I have decided to rebrand myself, inspired by Philip Morris changing their name to Altria, Blackwater to Xe, and the train I'm riding on right now that calls itself Acela - none of which mean anything, but they are cleverly evocative. When I decide on the magic word, you'll be the first to know."

I have studied the above trend in b-school marketing class and believe I'm supposed to consider it clever, but can I just say that I hate how these companies are polluting the high fantasy worldbuilding namespace!!! Srsly guys haven't you done enough harm in the world, now you gotta take the geeks on too!

(Not you, David Byrne, you can be an Eddings character if you want.)

Comments

Imitation is the Sincerest Form of Flattery...

[vureoelt.livejournal.com]

... or so they say. ^_^

Then again, that has gone both ways. Look at the naming scheme of most of the Magic Knight Rayearth characters!

Maybe it is simply society accepting its' geeky dependence on technology like mobile phones, Twitter, etc.!

[itlandm.livejournal.com]

I agree with you, I think. Names that don't mean anything should have a good reason for it.